I do the work.
We make the decisions.
After that, your company is easier to sell, easier to explain, and you can move with confidence because the hard decisions are behind you.
Most engagements start in one of three places.
1.
Your product works in 10 industries and you can't decide where to commit. Every time you pick one, three deals elsewhere make you doubt you picked right. So you pull back. The homepage stays general. And a buyer in any of those 10 industries still can't tell, in 5 seconds, what you actually do.
2.
You know your product inside out. You've built it. You've sold it. You still haven't decided what to lead with – and you're about to walk into rooms where that decision is the only thing that counts. Whether it's a customer, an investor, or a partner, nobody backs confusion.
3.
You look at the ones winning deals in your category. You've been to their websites. You've read their pitches.
Are they better? No.
Are they clearer? Regrettably, yes.
Four to six weeks.
Three phases.
I do the research.
Your market, your competitors and alternatives, the people you're trying to reach and what they actually respond to.
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We make the decisions.
I go through it with you and your leadership team.
Together we decide who you're leading with, what story carries it, and what needs to change to back it up.
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I rebuild your messaging.
Your website, your investor communications, what your team will carry into sales conversations.
I plan what pages you need, decide what each does, and write every word.
If you’ve been putting off positioning, let’s talk.
20 minutes.