Kalo.

Kalo is Georgia's largest AgTech platform – over 100,000 paying users and millions of views on its instructional videos. When they came to me, the business had the reach. But its corporate portal wasn't doing it justice.

The portal is the investor-, donor-, and partner-facing side of Kalo. However, it was written as if farmers who used their platform were the reader.

The bigger problem was what had been left out. My research found that 95% of Georgia's farms sit under 2 hectares – typically family-owned, typically working with the tools and knowledge that come with that scale. Kalo's proprietary precision tools like FeedMeter (real-time livestock feed analysis) and AgroMeter (soil diagnostics) had historically been the preserve of large corporate operations. Kalo was the first to make them available to smallholders at scale.

I repositioned Kalo from supplier to enabler – a platform bringing modern, data-driven farming to farms of any size. And I rewrote the portal against that frame. The Online Shop became the Supply Centre, pulled into the service ecosystem where it belonged. I introduced a new Technology section – a page for FeedMeter and AgroMeter, as the visible proof of what made Kalo unprecedented.

Kalo came away with a portal that led with the insight they were sitting on, spoke to the audience actually reading it, and gave the company the first of its kind.