The Challenge.

Kalo, a Georgian AgTech platform, empowers small- and medium-scale farmers with educational resources, consultations, and farming supplies. With over 98% of Georgian farms under 5 hectares, Kalo's mission matters – but their corporate portal didn't show it.

Investors, partners, and donors needed to understand not just what Kalo does, but the breadth of impact across Georgian agriculture. The story was there. It just wasn't landing.

What I did.

Kalo hired me to revamp their corporate portal language. The goal: make their extensive activities and broader impact immediately clear to stakeholders.

Strategic content development: Created structured, compelling content that showcased Kalo's work without burying it in detail.

Research-driven insight: Invested time understanding Kalo's mission, operations, and the Georgian agricultural landscape to get the framing right.

Strategic recommendations: Went beyond the brief to advise on positioning and product framing that would resonate with their audience.

Emphasis on impact: Highlighted tangible benefits – helping farmers make better decisions, regardless of farm size.

The Result.

A corporate portal that clearly communicates Kalo's value to investors and partners.

With 98% of Georgian farms under 5 hectares, Kalo's positioning needed to be sharp: they're democratising tools previously available only to large operations. The content showed not just what Kalo does, but why their market needs them.