The Challenge.
In 2021, the European Union launched the Conference on the Future of Europe – a continent-wide conversation asking: What should the EU become? How should it act towards neighbours and new members?
The Hague needed to contribute. But with hundreds of stakeholders – diplomats, policymakers, NGOs, think tanks, ordinary citizens – the question was: how do you turn diverse, often contradictory perspectives into something coherent enough to guide decisions?
It was brand discovery at scale. Not logos or taglines, but the harder work: defining identity, purpose, and direction when everyone has a different answer.
What I Did.
Working with LINKS Europe Foundation, The Municipality of The Hague, and The Hague Humanity Hub, I led the strategic communication:
Synthesis: Across 10 curated events, I listened to hundreds of voices, then distilled what mattered – the patterns beneath the noise – into reports clear enough to guide EU policy.
Strategic writing: Turned complex, multi-stakeholder discussions into actionable recommendations submitted directly to the European Union.
Narrative development: Created the 10-part podcast series 'Global Europe Unpacked', translating dense policy debates into analysis that people could actually follow.
Multi-channel coordination: Managed events, content creation, and distribution – ensuring The Hague's contribution landed where it needed to.
The Result.
The Hague's contribution was one of the standout city-level engagements with the Conference on the Future of Europe. I synthesised hundreds of voices – diplomats, activists, citizens, experts – into reports that captured the full range of perspectives without losing nuance or clarity.
Those reports went directly to EU decision-making bodies and circulated amongst policy experts across Europe. They were praised for being comprehensive yet coherent – proof that you can honour complexity without surrendering to confusion.
It's the same challenge growing companies face: taking dozens of contradictory voices – co-founders, teams, customers, advisors – and turning them into one clear direction everyone can work from.
All publications and podcasts are available here on the commonspace.eu website.
LINKS Europe:
Turning hundreds of voices into one clear direction.
“Will consistently delivers top-quality work. His ability to take the most complex topics and turn them into something clear and actionable is rare.
“His knowledge, versatility, and commitment to excellence is apparent in everything he does.”
— Maximiliaan van Lange, Deputy Director, LINKS Europe