SPEAKING THEIR LANGUAGE: How Brands Win with Group Lingo
What do you call a man who’s nearly home?
Hamish.
If you’re grinning right now, you’re probably Scottish.
And if you’re not, let me explain—because this wee joke actually says a lot about connecting with audiences...
IMPERFECTLY AUTHENTIC: Why honesty wins in the impact game
Don’t be overcome by fear—acknowledging imperfection is a powerful way to bring the public along on a shared mission to improve our world.